How to Search Keywords for your website

What is Keyword Research? (Search Keywords for your website)

 Keyword research is the process of finding and analyzing specific content for a specific purpose from the search engines.

Through right keyword research, we rank our website on Google. This will make our website visible on the top pages of Google.

 Keywords are the main element of SEO. The right keyword makes the above rank from your competitors.

Why is Keyword Research is essential?

People use keywords to find specific content in online searches. Keyword Research provides valuable insights into target audience searches on Google.

People search keywords to increase their reachability among users so they can increase traffic to their website

Keyword Research has many benefits, the famous ones are:

  1.  Effective Keyword Research can provide insights into current marketing trends and help your users in finding content on relevant topics.
  2.  Identify the best keyword for your content this will attract more users. It will increase traffic to your website.
  3.  Writing the right content that belongs to your users therefore will make a lead so users can buy your product or services.
  4. Choose the right keyword among the High Volume Searches and write content on a particular topic.

Elements of Keyword Research(Search Keywords for your website)

There are three main elements to pay attention to when conducting Keyword Research.


Google ranks only relevant content therefore your keyword matches the needs of the user then it will come in searches. Your content only ranks if it meets customer needs and is different from other content. 


Good websites are those whose authority is good. Google gives more weightage to the authority websites. Enriching your website with useful and knowledgeable content and promoting the content to earn social signals and backlinks. If you do not belong to keyword’s SERPs then you have lower chances of ranking high unless your content is exceptional.


It means how much time a keyword is searching on a search engine. Volume is measured by MSV(Monthly search volume), this means the number of times is keyword is searched per month across all the audience. Some keywords are not searched by the users and these keywords do not attract any users to the website.

Keyword Research for website

How to choose keywords for website

Here is the list of criteria that are best for a strategy for finding keywords here:

1. Google Keyword Planner

It helps in getting traffic to your website. You can get traffic and estimates about keywords that you are considering. Then, take the information you learn from the keyword planner and use Google Trends to fill the blanks.

Use Google Trends to find out the options and check out their trend history and projections in Google Trends. You can see low-volume keywords that might be something you should invest in now and reap benefits later. Google trend helps you in determining the trending terms which have more worth and your focus. It is a very useful tool and use for doing SEO for a website.

Keyword Research for website


2. Prioritize Low search volume keywords

It means you have to consider low-volume keywords so it will increase the chance of the website ranking on Google.

Big companies go for high search volume keywords and these are well established already, Google typically rewards them with authority over many topics.

You can choose low search volume keywords because of low competition.  Select keywords that are not battling for high rank and no one else can claim it.

3. Choose long-tail keywords & head terms keywords

People search on Google both Longtail Keywords & Head terms keywords. Long-tail keywords consist of three or more words in a  sentence.  on the other hand, the head term keywords contain two or three words.

It is essential to both types of keywords because it will give you a balanced strategy for long-term & short-term wins.  Head terms are generally searched by the users but it is hard to rank because they are highly competitive. Think it: without following any strategy and you have to rank any one of the categories which one would be harder to rank for?

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The first one is harder to rank because you get a lot of data that are sometimes not relatable to what you want therefore if you won’t get an answer that much is much closer to your answer so we will surely choose the second one. Long-tail keywords are more specific, it’s usually easier to tell what people who search for those keywords are looking for. It is better to use both keywords so you can find the best keyword.

4. Check  competitors ranking on keywords(Search Keywords for your website)

It is very important to keep an eye on competitors Keywords. But the keyword doesn’t need to be important to competitors that is also important for you. On what keywords your competitor is ranking that gives you a list of keywords for another evaluation.

If Your competitor is ranking for a certain list of keywords that are on your list too, you have to improve that and work on it. Great keywords make you a win-win situation and increase your opportunity to own market share on important terms too.

How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, Arel=”no opener” target=”_blank” hrefs allows you to run several free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.

Best keywords and SEO can make your website more searchable and increases your chances to rank on top of the Google pages. Best keywords are those keywords that are highly searched by your audience and the best SEO strategy.  you want to find a highly searched keyword that you can compete is based on:

  1. Produce good quality content that increases your ranking
  2. Level of competition
  3. Use the best strategy for SEO

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